Roshan Sajan

Projects Manager – Sales
IRENE’S COFFEE COMPANY PVT LTD, DELHI

Industry: F&B Industry, Coffee Industry, Service Industry, FMCG Industry

Irene’s Coffee Company Pvt Ltd is an B2B & B2C brand, has a strategic alliance with an Italian brand Saeco; Irene’s Group has its presence over the past 15 years in Beverage Industry, FMCG Industry, F&B Industry, and Service Industry. Irene’s Group has been catering to the market segments such as Ho.Re.Ca. {Hotels, Restaurants & Café}, Corporates and Retail domestic consumers.

• In FY21 & FY22, did retail sales of outright coffee machines. Accomplished selling 20 machines of above 1 lakh and two machines of 5 lakh each in Govt Offices such as Rail Bhawan and PMO.

• Handled 1 Cr per month Import & Export of Coffee Machines and 1 Tonne per month for Retail Consumption like Coffee Beans Pan-India. Equally, handled partner country-strategic partner communications with Saeco Italia & Saeco Singapore networks for Irene’s Group.

• Handled Pan-India CRM of Service portfolio for two corporates clients such as Shell Petroleum and Cinepolis India.

• Mitigated High Priority Support Litigation for B2C Domestic Consumers and B2B Installations for products.

• Managed Teams of Branding, Web Development, Graphic & Content Curations.

• Facilitated and Organized Online Webinars & Podcast for Brand Outreach and networked leads for specific market segments.

• Handled Amazon Seller Account as well as its operations and also managed GEM portal for the bidding and procuring tenders.

• Build strategic marketing plans and handled Social Media handles such as @saecoindia & @irenesgroup for brand makeover project in both organic and paid target audience marketing.  

• Handled projects in context with outreach of sales in Bollywood industry with commercial ads and OTT ads.

Senior Projects Manager

COLLEGE & BEYOND | BRANTA, NOIDA, SEATTLE
Industry: Educational Management

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College & Beyond and Branta are an Indo-U.S. Start-Up Joint Venture that offers a platform for universities and university-bound students to engage as impact changemakers, in collaboration with CRM impact stakeholders.

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• Designed SDGs Impact Projects based on CRM impact stakeholder partners {Media, Civil Societies, Charities & NGOs, CSRs} in Seattle & Delhi Offices.

• Implemented SEO/SEM Marketing tools such as Oxygen XML, DITA XML, Adobe Dreamweaver, Salesforce CRM, MailChimp, Canvas & Buffer

• Handled Media Communications & Public Relations with Collaborative SDGs Impact Stakeholders. Conducted weekly media press release communication content for the website and social media networks

• Developed appropriate Content Strategies for SDGs project management program with details to achieve forecast goals. Oriented & trained team members on designed projects effectively.

• Identified external & internal resources such as crowdfunding through SEO/SEM and fundraising for financial & human resources of SDG Impact projects.

• Conducted online evaluation of project progress on weekly basis to mitigate risk management for specific targets for every SDGs impact project.

• Curated the latest content project management strategies and best practices in converting partnerships as collaborative SDGs change-making impact stakeholders.

• Ensured marketing SEO/SEM communication with all levels of management in an effective relay of internal communication for OD, Branding, Operations, and Relationship management team members/human resource.

• Facilitator as the manager to the conduct of performance of tasks with teams for student recruitment, institutional partnerships, event management, alumni management, campus tours, business strategy, and internship management.

• Curated in building content canvas for multiple projects, its expectation content, timeline content, and further creative content such as proposal making, expectation flyers for specific audiences, customer service evaluations, survey feedback forms, weekly trackers, and building ready-to-do projects & coursework for university-bound students.